To boost its sale of mobile devices in India, South Korean mobile devices giant Samsung, which is the market leader in the smartphone segment in India, today announced the ‘Stay New’ ownership plan on its flagship Galaxy devices. ‘Stay New’ empowers the customer to own a Galaxy smartphone of choice and upgrade the same in future. Under this scheme, those users of Samsung devices will have the opportunity to possess the latest Galaxy as per their choice by paying in easy EMI.
Speaking about the new initiative, Mr. Vineet Taneja, Country Head, Samsung Mobiles & IT said, “The launch of the ‘Stay New’ plan reasserts Samsung’s commitment to make premium Samsung smartphone experience more accessible and affordable. The new plan is in line with our philosophy of bringing the exciting world of smartphones to Indian customers. We are targeting a significant number of new users joining the Samsung family with this category leading initiative. This not only offers a 18-month EMI programme but also an Easy Buy Back, which will help users upgrade to newer models as Samsung continues to innovate and bring latest technology. ”
Accordfing to Samsung India, the smartphones covered under the Stay New initiative are Galaxy Note 3, Galaxy Note 2, Samsung S4, Samsung S4 Mini, Samsung S3, Galaxy Tab 3 and Galaxy Tab 10.1. Customers can buy any of these smartphones through HDFC, ICICI,CITI, and Standared Chartered Bank credit cards and avail the Samsung’s easy 18- month EMI scheme, at applicable interest rates. Under this program, one can get the popular Galaxy S4 for as less as Rs. 2,466/- per month ( indicative price) or an S4 Mini for less than Rs.1500/- per month. Furthermore, users can also upgrade to the latest Samsung Galaxy devices after six months by using the Easy BuyBack service. The Stay New plan will be rolled out in stores across the country from January 1st until March 31st, 2014, or until stocks last. The offer is also available at www.samsungindiaestore.com.
For Easy Buy Back service, Samsung India has tied-up with its distributor, Ingram Micro. Samsung has notified that under this service, the user can sell back the current Samsung device, by simply calling up Ingram Micro’s toll free number within six to twelve months of purchasing the product. Post evaluation of the product, a buyback price will be informed to the customer. On accepting the instant offer of the best price, the device will be collected from the location of customer’s choice and the agreed upon amount will be transferred directly into the customer’s account. Hence, the customer can upgrade to the latest Galaxy smartphone by easily selling off their used Galaxy device.
Nowadays, the consumers are in the habit of changing their mobile devices very fast as lot of new smartphones and tablets with advanced features are rolled out quite frequently. These offers will help Samsung lovers to own the latest Galaxy devices at attractive prices and payment options.