SanDisk has announced its special edition Cruzer Pop USB flash drive, designed by Romero Britto. This flash drive is now available in India on Snapdeal.com at a suggested retail price of INR 499. Romero Britto was born in Recife, Brazil in 1963. Self-taught at an early age, he painted on surfaces such as newspapers.
Known for his colorful and cheerful works of art, Britto developed a unique design using soccer as an inspiration. It will be featured on the 8GB Cruzer Pop USB flash drive. This decision of SanDisk to engage Britto coincides with the upcoming Soccer World Cup. The drive also includes SanDisk SecureAccess Software, which provides secure file encryption and password protection for private files, while leaving the rest of the drive available for worry-free sharing.
“Entering into this partnership with SanDisk is very important to me and I am very happy with this USB release and with our collaboration, which I’m certain will be a great success,” said Britto. “I was interested in making a colorful product that truly reflected Brazilian culture, as was SanDisk. It was important to design a product that would be something consumers would like to look at, and would get inspiration from.”
“Working with an international artist whose ability to bring USB drives to life with his designs is a great way for SanDisk to recognize vibrant cultures and give our customers fun and unique-looking products,” said Rajesh Gupta, Country Manager India, SanDisk Corporation.