Micromax and BSNL has announced a strategic partnership with an endeavor to drive data growth in the country. Under this partnership, six Micromax devices will be bundled with free data usage of up to 2GB of BSNL, per quarter for the Indian consumers. These six devices of Micromax are : X070 & X088 (feature phones), P410i(tablet), MMX377G(datacard), A37 and A37B(smartphones).
The free bundled package by BSNL includes:
2GB data per quarter for 12 months, Free voice calls (on net) – 500 minutes per quarter for 12 months
Activation of freebies – customer to get plan voucher of Rs. 153. Validity of freebies – 12 months from the date of activation
Commenting on the partnership, Mr. Vineet Taneja, Chief Executive Office, Micromax said, “At Micromax, it has been our constant endeavor to understand the Indian consumers and come up with products and services which act as a solution for their needs. We are delighted to partner with BSNL, as this collaboration will be an excellent unification of BSNL’s offerings and Micromax’s design capability thus enabling millions of Indian consumers to enjoy seamless connectivity through data usage, affordable call rates and other VAS services.”
He further added, “This partnership will further provide a major boost to better connectivity and internet adoption as BSNL’s pan-India network coupled with our innovative devices, backed by a strong channel and retail presence which will take these offerings across length and breadth of the country.”
“BSNL’s association with Micromax, one of the largest indigenous Mobile handset and data card manufacturers in the country, will create immense opportunities for customers by offering them high speed 3G data. BSNL has already provided 3G coverage in more than 2300 cities and towns of India and is committed to provide 3G coverage to additional towns. BSNL is providing best affordable 3G data services with free roaming facility,” said A. N. Rai, CMD, BSNL, about association with Micromax.
