Sony Launches New 4K HDR X9000F LED TV Series

Sony India has announced today its new 4K HDR X9000F LED TV series in screen sizes of 55, 65 and 85 inches. This series of TVs have been designed to deliver outstanding clarity, contrast and colour as stated by Sony. The new X9000F series is equipped with the X1 Extreme processor and is capable of  creating immersive experience with striking highlights, deeper darks and vibrant colours as claimed by the company.

According to Sony, its 4K HDR Processor X1 Extreme has been widely acclaimed for its ability to produce lifelike picture with superb texture, depth, colour, and contrast. It provides the ultimate 4K HDR viewing experience by incorporating technologies like Object-based HDR remaster, Super Bit Mapping 4K HDR and Dual database processing. Furthermore, Sony’s TRILUMINOS Display excels at reproducing reds, greens and blues—colours that are notoriously difficult for TVs to display accurately. It reproduces the finest colour variations for the best pictures.

The X9000F series solves this issue of motion blur by using a new technology, X-Motion Clarity, to keep fast action images clear and smooth. The new X-Motion Clarity technology utilises Sony’s proprietary direct LED local dimming and backlight boosting algorithm to control the luminance and optimize its duration. Therefore, pictures are clear and smooth with virtually no loss in brightness.

The TV uses 4K X-Reality PRO to produce stunning detail with Sony’s unique algorithm of reality creation database for any content, such as TV broadcasting, DVD, Blu-ray Disc, Internet video and digital photos.

The new X9000F runs on the Android TV version 7.0 with Sony’s exclusive user interface. Sony’s Android TV lets one explore the world of movies, music, photos, games, search, apps and more. With Chromecast built-in, one can easily send content from the smartphone or tablet to the TV. This series come with dedicated direct access buttons for Netflix and Google play Store.With a future update (scheduled to be available soon) the TV will be Smart Home Ready to connect and communicate with other smart devices via Artificial Intelligence.

This series has Soft Minimalism design which uses an inverted V-shape to ensure stability, the stand creates the ideal space for a soundbar to call home, whilst harmonising gracefully with the aesthetics of living spaces.

The TV will support Dolby Vision for engaging and cinematic experience. HDR compatibility enables it to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colours via Internet video services and HDMI.

The newly launched TVs will be available in all Sony Center and electronic stores across India at following prices: