As per unconfirmed reports, Sony is working on new high-end smartphone to be showcased in early 2013 in Consumer Electronics Show and in Mobile World Congress. This smartphone will be extension of popular Xperia range and Sony is working on this flagship model, which can compete with Samsung’s Galaxy SIII, LG’s Optimus G and Apple’s iPhone 5 smartphones.
Sony’s upcoming smartphone, which may be named Xperia Odin, will run on latest Android operating system Jelly Bean and is expected to to feature a 5-inch Full HD display, 1.5GHz quad-core Qualcomm Snapdragon S4 Pro chipset and 2GB of RAM, 13MP rear camera and 32GB of onboard storage.
Sony is also mulling with the idea of coming out with Windows 8 phone, but would like to see the response of Lumia 920 and 820, to take plunge in Windows 8 arena.
Of late, we have seen that two companies have become very aggressive with their smartphone business – one is LG and the another is Sony. LG has achieved tremendous success in mobile segment with its Optimus series of smartphones and Sony has also tasted success with its Xperia range of smartphones.
To take their journery forward, both the companies have ambitious plans for 2013. Besides Xperia Odin, we expect that Sony will come out with few mid-segment smartphones also. Sony is also desperate to make a mark in mobile segment because of its huge losses in other business segment like TV and audio products. With the advancement in mobile technology, all the companies whether they are in consumer goods segment or making PC’s, are compelled to include mobile technology in their business plans either by making their products smart or expanding with smartphones or tablets.
It is high time for Sony to re-enter with tablets also on Android platform, as their earlier foray into tablet business was not successful. They should come out with tablets of below $ 400 to get maximum share of the fast expanding tablet market.