Indian handsets brand, Swipe has been quite successful with its association with Naaptol platform to sell its entry level smartphones in India. Swipe claims that it has sold 5 lakh affordable devices so far in the tier 3 & 4 cities through Naaptol which is convincing figure for an Indian company. Out of 5 lakh, over 2 Lakhs device of the latest affordable Konnect Neo Gorilla has been sold exclusively on Naaptol. Konnect Neo Gorilla, as shown below, is priced just Rs. 2,999.
And the remaining 3 lakh figure has been achieved by selling Swipe Slice 3G smartphone as shown below.
Swipe has been benefitted with Naaptol’s wide distribution network acroos India. Swipe is very confident of increasing the sales figure from 5 lakh to 2 million devices in the fiscal year 2016-17. Swipe is now focusing on rural market through Naaptol’s 25000 plus pin codes and the local stock depots in 20 plus states in India for faster delivery.
Commenting on the rationale behind the strategic tie-up with Naaptol, Mr. Shripal Gandhi, Founder and CEO of Swipe Technologies, said: “We want our technology to be a part of every nook and corner in the country so that the consumer’s expectations can be fulfilled. Swipe brings together a fusion of innovation and affordability for our consumers. Naaptol is an excellent medium that blurs the gap between our sellers and consumers, thus making the access of the product easier. The association with Naaptol is in line with our vision to make technology available to everyone in the country and that too at a price which is not heavy on the pocket of a common man. Our latest Konnect Neo Gorilla matches the needs and desires of the rural consumers making it accessible round the country through Naaptol.”
Konnect Neo Gorilla comes with 4 inch display with a corning gorilla glass protection. This phone is equipped with a dual 2.0 MP rear camera and also houses 0.3 MP front camera. The 3G enabled phone runs on Android 4.4.2 KitKat. It is powered by 1.3 GHz dual core processor. This is Dual Sim device and is packed with 1500 mAh battery.
