Uber has announced the launch of PREMIER, a superior ride option at affordable fares. With a pilot rollout in Mumbai and Pune, select riders will be offered PREMIER as an in-app product option that serves as an upgrade to their current uberX experience.
When booking a PREMIER ride, you can expect high-comfort, economy-range sedans every time which will be driven by best-in-class drivers endorsed by riders who have completed 1000+ lifetime trips. Using this service will have enhanced customer support for a superior post-ride experience.
According to Uber, PREMIER will complement the current product range of MOTO, POOL, GO and others, to serve unmet needs in the economy-plus and premium segments where there is scope to match a personal car experience. PREMIER has been devised to deliver on rider expectations for in-city rides that takes the core experience further. In the pilot stage, PREMIER rides will be available at UberX fares in Mumbai and Pune.
Shailesh Sawlani, General Manager, West, Uber India, said, “As we work towards reducing private car ownership in India, Uber is focused on building products that will go further in replacing the need for personal mobility options. We are constantly listening to riders to understand their needs. While private car ownership remains an aspiration for many, riders are seeking a ride that matches the experience of travelling in their own car. PREMIER will provide that to a further degree.”