Taking into consideration, fast expansion of mobile phones in India and extensive use of mobile applications, Telewings Communications Services Pvt. Limited (Uninor), which is a group company of Norway-based Telenor Group, has launched today the India chapter of Digital Winners (DW) 2015 contest. This is a platform to enable youth in India to innovate mobile internet based solutions pertinent for Indian consumers Under this programme, the company is inviting mobile application developers to showcase their commercially available mobile apps that can impact the society and have a potential to change lives of mass market consumers.
The theme for this year’s contest is ‘Education’. It aims to identify the best app in India that addresses the need for digitally enabling education in the country. The app can be anything from kids learning algebra, to young adults learning a new language through an app or a technology tool for teachers t stay connected with students between classes.
“Digital Winners is an opportunity for Indian app developers to contribute towards social change. It is our endeavour to contribute towards Digital India and bridge the gap between the tech world and masses, enabling solutions for India by India. We hope to see some path-breaking apps that helps to provide education for all,” said Vivek Sood, CEO, Telewings Communications Services (Uninor).
With Digital Winners contest, Uninor has taken a targeted approach to foster innovation in the mobile Internet space to enhance education and skill development especially in the rural areas. This is in line with the Digital India mission by the Honourable Prime Minister of India.
The winner of Digital Winners will get an opportunity to represent India at the prestigious Digital Winners Conference at Oslo in October 2015. He will participate in the “Best App in Asia” contest along with representatives from other Asian markets of Telenor and stand a chance to win cash prize of Nok 100,000.
This is the second consecutive year of the contest. In 2014, Raghavendra Kanchustambham, Founder & CEO, Concept Waves represented India at Oslo and had won the “Best App in Asia Award” for his application (Livelihood 360). Raghavendra’s app works on feature phones to help farmers with agriculture related information.
The registration for this year’s programme will start from today and will close on August 10, 2015. The top 10 shortlisted candidates’ ideas will be judged by a panel of industry experts, technology professionals, journalists and mentors on August 31, 2015.
Innovators and developers can apply online by registration online at www.internetforall.in
Uninor’s pre-paid GSM mobile services are commercially available in the six circles of UP (West), UP (East), Bihar (including Jharkhand), Andhra Pradesh, Maharashtra and Gujarat. Together, these circles account for more than 50% of India’s population giving Uninor the ability to serve every second person in India. According to Uninor, their three-pillar strategy of being the best in basic services, mass-market distribution and low cost operations has helped the company grow to the 4th position in customer market share in its operational six circles. In 2013, the company claims to have achieved the fastest break-even in just 4 years of launching its operations in India. The ‘Sabse Sasta’ (affordable) tariffs of Uninor empower 47.7 million subscribers to enjoy the benefits of wireless voice and Internet services.