Asus of Taiwan used to be primarily known for computing devices few years ago, has established themselves in fast expanding and lucrative smartphone market. The credit goes to Asus for coming out with ZenFone series last year, which has received tremendous success for its well-designed features and very attractive prices. To continue its sucesss story, Asus has launched recently ZenFone 2, which has got rave reviews from the technical experts and has been embraced very well in the markets where it was launched. Asus ZenFone 2 has got huge response not only in India but worldwide. In India, Asus had to refill the stock quite frequently to fulfill the requirements of prospective customers. This story was replicated in other global markets also and this phone is still selling in good numbers.
The reasons for the success of Asus ZenFone 2 are many, but Asus has promoted the most its high-end version of ZenFone, which is the first smartphone especially in mid-range segment to have 4GB of RAM and 64GB storage. This model of Zenfone 2 is the world’s first smartphone with 4GB of 64-bit dual-channel RAM—delivering super-fast, PC-like data transfer speeds—for blazingly-fast multitasking and smooth performance when running the latest apps. Besides the higher-end variant of ZenFone 2, the other lower-end variants are also available to suit every pocket with considerably good hardware specifications.
The Zenfone 2 has a removable plastic back panel, which has a brushed metallic finish and which gives it premium look. This device is quite slim with thickness of 3.9mm on the edges, which are quite rounded one. It also has the iconic Asus concentric-circle design, and is comfortable to hold despite the 5.5 inches screen.
The ZenFone 2 is a phablet in true sense of the word and features a 5.5-inch HD display with a resolution of 1,920×1,080-pixels, and a pixel density of 403ppi with Corning Gorilla Glass 3 protection. Its screen has wide viewing angles, images look crisp and colors are bright and vibrant. Most importantly, the display will not disappoint you even under the direct sunlight.
Nowadays, the camera features have become an inegral part of a smartphone. All the vendors are paying special attention to this component of their smartphones and Asus has also taken care of this aspect in ZenFone 2. The ZenFone 2 variants are equipped with 13MP rear-facing camera with f/2.0-aperture, 5-element, auto-focus lens with dual-color Real Tone flash, and 5MP front-facing cameras with f/2.0-aperture, wide-angle 85-degree lens with Selfie Panorama. The camera of Zenfone 2 incorporates PixelMaster 2.0 technology, which incorporates a wide range of enhancements, including Low Light mode on both the rear and front cameras, allowing users to capture up to 400% brighter photos and videos at night or in dimly lit scenes. The ZenFone 2 is also capable of shooting full-HD video and video shot in bright light are the best as is the case with other smartphones.
To overcome the problem of frequent charging of smartphones, the ZenFone 2 has been packed with a powerful 3000mAh battery which is good enough to last full day. With its BoostMaster technology, it enables 2X faster charging, letting users charge ZenFone 2 from from 0% to 60% in just 39 minutes and this feature is quite useful in critical situations.
The Asus ZenFone 2 with 4GB RAM with 32 GB/ 64GB internal storage are packed with64-bit Quad Core Intel Atom Z3580 processor with a clock speed of 2.3Ghz, while the 2GB of RAM model features a 64-bit 1.8GHz quad-core Intel Atom Z3560 processor. The internal storage of all the variants of Zenfone 2 can be expanded upto 64GB via microSD card. Despite Intel driven processors, the speed of ZenFone 2 is quite amazing and can be compared with Snapdragon powered flagship devices. You can run apps and play games without any hiccups. Intel will definitely get boost for its processors with the zipping fast speed achieved on ZenFone 2.
Besides above, the call quality of ZenFone is good. When you make calls, the receiver could hear you properly and voices are clear and crisp. This phone is compatible with 4G LTE networks also and runs on Android Lollipop OS with Asus’ custom ZenUI skin on top, which comes with some useful features. The Zen UI also allows for a lot of customisation with which you can change the theme of the phone and can also change the color of the fonts on your phone.
The ZenFone 2 has a premium design with impressive hardware and even the lower variants are good value for money. This phone is a good transition from budget phone to entry-level flagship smartphone. It does not carry flagship phone price but boasts of various flagship features.
The ZenFone 2 can be bought in India from flipkart – Asus on Flipkart.
