Beijing based and one of the leading smartphones maker in China has created flutter in whichever market they have started selling their Mi range of smartphones. They have been very successful in all the markets and especially in India, Xiaomi has received tremendous response. Xiaomi sells its products in Taiwan, Hong Kong, Singapore, Malaysia, Philippines, India and Indonesia and expanding their footprint across the world to become a global brand.
Xiaomi has announced today that they have sold 34.7 million smartphones in the first half of 2015, which is an increase of 33% year-on-year.
“Even with the China smartphone market slowing down, we did a stellar job of posting a 33% growth on last year’s numbers. It can be said that we outperformed the market and produced an excellent report card,” said Lei Jun, founder and CEO of Xiaomi.
Xiaomi has successfully maintained its ranking as China’s top smartphone vendor in terms of market share for five consecutive quarters. In February this year, analyst firm IDC revealed that Xiaomi ranked first in China for the year of 2014, with a market share of 12.5%.
Bin Lin, co-founder and president of Xiaomi, said that this is an affirmation of the company’s innovative business model, which includes selling directly to consumers via e-commerce. Sales on Mi.com make up 70% of Xiaomi’s total smartphone sales, helping the company become China’s third-largest e-commerce player. During Mi Fan Festival in April this year, Xiaomi sold 2.12 million phones in just 12 hours.
To meet the ever increasing sales volume, Xiaomi has also enhanced its production capacity and upgraded supply chain management, technology and design capabilities. Currently, the majority of Xiaomi’s smartphones are already on open sale without the need for pre-registration, making it more convenient for users to make purchases without the hassle of flash sales, which was irritating for some prospective buyers.
According to Xiaomi, its six models—Mi 2, Mi 3, Redmi, Redmi Note, Mi 4 and Redmi 2—have so far shipped over 10 million units each.
Xiaomi’s robust growth has also attracted top talent globally, resulting in a more diverse executive team. On 1 July, former partner of international investment fund DST Shou Zi Chew joined Xiaomi as its new CFO. Earlier on 10 June, former president of Qualcomm Greater China, Wang Xiang, became senior vice president of strategic cooperation at Xiao, as stated by the company in its press release.
