Tata Ace mini-truck has crossed the important milestone of 20 lakh vehicle sales on road as claimed by Tata Motors.
Over the past 12 years, every 3rd minute, the Tata Ace has given rise to new business, generated employment and inspired entrepreneurship opportunities thus transforming lives in the remotest areas in India. Strategically designed to perform all tasks for the last mile transportation, the Tata Ace continues to remain the byword for reliability and business success among countless small-scale transporters and entrepreneurs in India as stated by the company in its press statement.
Girish Wagh, Head, Commercial Vehicle Business, Tata Motors said on this occasion, “It is a moment of great pride and a testimony from our customers that India’s first mini-truck, our small wonder – The Tata Ace celebrates the significant milestone of 20 lakh vehicles on road in just 12 years of its remarkable journey. Leading the market with a 65% market share, the Tata Ace has proven to be the most versatile small commercial vehicle in the industry. From catering to the emerging needs of last mile transportation to upholding the Government’s vision of Swacch Bharat Mission for cleaner India, and contributing to the Pradhan Mantri Ujjwala Yojana by facilitating deliveries of gas cylinders to the households, the Tata Ace with its numerous customized variants has become an integral part of India’s rural and urban development story. We are really pleased at this remarkable feat and extend our heart filled gratitude to all our customers for their continued trust in Tata Motors.”
Introduced in 2005, Tata Ace has successfully pioneered the concept of mini-truck in India. It offers superior safety, versatile performance in varied conditions, ease of maintenance, comfort and cost-effectiveness to its customers.
The Tata Ace family of vehicles has been constantly evolving, strategically identifying and filling gaps in the market ahead of its time. The Ace platform has so far produced about 15 offerings, based on Engine type, engine power & body configurations. Today, the Tata Ace family comprises of brands like Ace, Zip, Mega and Mint for SCV cargo and Magic, Mantra and Iris for passenger movement in rural and urban areas.
Tata Motors currently has over 1800 service points and a workshop on average at every 62 Km. Tata Motors continues to be the dominant player and is making strides in the Small Commercial Vehicle Industry.
