Besides unveiling of new iPhone 5, Apple has expanded its portfolio of iPods by launching new iPods in multiple colours to make them look glamorous and upgrading its existing iPod Nano.
The new iPod touch is ultra-thin and comes in light anodized aluminum design. It featurres 4-inch Retina display, 5 megapixel iSight camera with 1080p HD video recording, Apple’s A5 chip, Siri, the intelligent assistant, and iOS 6 which is Apple’s most advanced mobile operating system. With Apple’s dual-core A5 chip inside, the iPod touch will deliver up to twice the processing power and up to seven times faster graphics than the fourth generation iPod touch. It is the 5th generation of the iPod touch and at 6 mm, it weighs 88 grams. The new model also boasts a battery life that offers 40 hours of music and 8 hours of video. The new iPod touch is available in five beautiful colours black, silver, blue, yellow and red.
The new thinnest iPod Nano comes in seven new colours and features a 2.5″ inch Multi-Touch display, built-in Bluetooth for wireless listening. The upgraded iPod Nano has a home button, just like the iPhone, and the longest battery. iPod Nano will be available in pink, yellow, blue, green, purple, silver and slate colours.
Both iPod Touch and iPad Nado will also come bundled with “EarPods”, redesigned headphones promising better sound and a more comfortable fit than the old Apple earbuds. Both the devices come with the new Lightning connector that is smaller, smarter and more durable than the previous connector.
With the App Store on iPod touch, users have access to over 700,000 apps, including over 175,000 game and entertainment titles.
The entry-level iPod touch will be available with 16 GB and 32 GB of storage and retails for $199 and $249 and the new fifth-generation models will begin shipping in October in 32 GB and 64 GB capacities, and will sell for $299 and $399 respectively.
All said and done, we wonder whether iPod still has market that Apple is investing so much on these devices. After arrival of smartphones which has features of downloading music from marketplace of different operating systems, I wonder whether consumers would be interested to add this device to their repertoire just for listening music. Of late, I have rarely seen anybody listening music on iPods.