Microsoft Devices today launched the affordable Microsoft Lumia 535 with Dual-SIM capability,the latest Windows Phone 8.1 operating system and Lumia Denim at an event in New Delhi. This is the first Microsoft branded Lumia smartphone launched by the company. The Lumia 535 will be available in stores across the country starting Nov 28, 2014 at a best buy price of INR 9199/-. The Lumia 535 will be available in bright green, bright orange, white and black colors.
The Lumia 535 comes with 5 inch qHD display (960 x 540) with Corning Gorilla Glass 3 protection, and is powered by Snapdragon 200 Quad-core 1.2GHz proceesor with 1GB RAM and 8GB internal storage, which can be expanded upto 128GB via microSD card. Microsoft will also provide the 15 GB free OneDrive storage. The Lumia 535 would be ideal smartphone for selfies enthusiasts also as it has 5MP front camera as well as 5MP primary camera with wide angles with LED flash.The Lumia 535 is packed with 1905 mAh battery.
For connectivity, the Lumia 535 offers options of USB 2.0, Bluetooth 4.0, Wi-Fi 802.11 b/g/n and Wi-Fi hotspot, A-GLONASS, A-GPS etc. It comes loaded with HERE Drive+, HERE Maps, Bing Maps.
Microsoft is bundling Lumai 535 with five Microsoft unique experiences. With Lumia 535, you can make Skype video calls and seamlessly switch between voice and video with built-in Skype integration. This smartphone also comes pre-installed with Office suite, which is free for ever. With Lumia 535, you can enjoy games on Xbox. Microsoft is also providing 15 GB of free OneDrive cloud storage, and this device also comes with Microsoft Outlook built-in.
With Microsoft Lumia 535, you are not only getting good hardware at the affordable pricing, but also renowned Microsoft services. To sweeten the deal further, Microsoft Lumia 535 buyers will also get five more offers from different Indian companies, which are listed below:
- All Lumia 535 owners on Vodafone subscriptions will get 500 MB data internet pack per month, free of cost for 2 months. The offer is applicable for subscribers currently not active on internet packs. Subscribers can use internet on 3G / 2G / EDGE as per availability
- Online shoppers can use the Windows Phone Jabong app on their Lumia 535 and get a total of Rs. 6000 off on their purchase over a period of 3 months
- Paytm, India’s largest mobile payments service will offer Rs. 600 worth of extra charge on any recharge [Rs. 150 per month over 4 months]
- eBooks worth Rs. 1,500 free on Flipkart
- 2 months of BoxTv subscription worth Rs 720 absolutely free
Speaking at the launch event, Bhaskar Pramanik, Chairman, Microsoft India, said,“Today we have consumers in India for whom the mobile phone is not only their primary device, but sometimes the only device they use. Microsoft is committed to delivering the power of everyday mobile technology to everyone through its devices and services such as OneDrive, Outlook, Skype, Bing, Outlook, MSN and Xbox Live which power them. The new Microsoft Lumia 535 sets the benchmark in bringing the best of the Windows Phone ecosystem at an accessible price point to consumers in India.”
Microsoft also announced two special packages for new consumers across all Lumia smartphones. All Lumia devices running Windows Phone 8 onwards (from Lumia 520 to Lumia 1520) will be available with the option of an additional cloud storage of 1TB on OneDrive for Business at a price of Rs. 799 per annum. This translates into storage space for more than 300,000 songs or 3000 full length feature films. Additionally, the Office 365 Business Premium package will be available to all new Lumia buyers at an unbeatable price ofRs. 2499 per annum. Lumia buyers opting for this package will get one licence, to be used on a total of 15 devices i.e., 5 PCs (Windows / MAC), 5 Tablets (Windows / iPads) and 5 Smartphones (Windows / iOS / Android).
