Chinese brand Oppo known for selfie-focussed smartphones has announced today that they have taken on board world’s leading Brazilian Footballer, Neymar as an Oppo friend. This is timely move as the biggest tournament of Soccer is beginning from 14th June in Russia. Neymar will be seen promoting Oppo Mobiles during the world soccer contest. In the past the brand has engaged with the footballer for the promotion of its Oppo FC Barcelona edition.
Oppo is known for engaging with sportspersons from time to time to reach their youthful audience. The company works on a 360-degree integrated marketing approach to connect with the youth across all platforms. With sports and entertainment marketing, Oppo is connecting with youth through touch points that are relevant to them.
Oppo is the first smart phone brand that brings Artificial Intelligence 2.0 into selfie feature in India with years of R&D. It identifies shapes and facial structures based on a global database and has around 296 facial touch points. Professional photographers and make-up artists were consulted during the R&D process, resulting in the A.I. technology having the ability to emulate those professional skills that can help selfies look more real and natural as stated by the company in its press statement.
Oppo F7 is the first phone that brings 25MP front camera for flawless selfies powered by an Octa core 64-bit Mediatek Helio P60 Processor.