HomePhonesSony Launches High-Resolution Alpha 7R IV Camera at Rs. 2,99,990

Sony Launches High-Resolution Alpha 7R IV Camera at Rs. 2,99,990

Sony India today expanded its Alpha 7R series full-frame mirrorless camera line-up and ingtroduced Alpha 7R IV (model ILCE-7RM4). The new Alpha 7R IV is claimed to deliver stunning image quality with high resolution and wide dynamic range while maintaining outstanding focusing performance and high-speed continuous shooting.

The new Alpha 7R IV features a newly developed 35mm full-frame back illuminated CMOS image sensor with a resolution of 61.0 MP2, the world’s first1 of its kind. The new sensor’s back-illuminated structure and effective noise reduction techniques combine to deliver extremely low-noise, high sensitivity performance ensuring the absolute maximum image quality.

The new Alpha 7R IV full-frame mirrorless camera can shoot full resolution images at up to 10 fps with continuous, accurate Auto Focus/Automatic Exposure tracking for up to approximately 7 seconds in full-frame, full- resolution mode (JPEG / RAW), and approx. 3x seconds in APS-C crop mode delivering 26.2MP2 images. These high-speed options ensure that fast moving subjects can be captured with extreme accuracy and incredible image detail. The Alpha 7R IV also supports Real-time Eye Auto Focus, which employs artificial intelligence to detect and process eye location data in real-time, stay locked onto the subject’s eye with extreme precision. This is available for both animal and human subjects, with an option to select either animal or human Eye Auto Focus mode depending on the shooting situation. This camera offers 4K (3840×2160 pixels) video recording and full pixel readout without pixel binning in Super 35mm mode.

The Alpha 7R IV also includes Sony’s highest resolution viewfinder in any camera, a 5.76 million dot UXGA OLED Tru-finder EVF.

It is equipped with a variety of advanced connectivity features such as wireless LAN functionality to support the conventional 2.4 GHz band as well as a high-speed 5 GHz17 band for faster, more stable data transfer. It is equipped with a SuperSpeed USB (USB 3.2 Gen 1) USB Type-C connector that supports extremely fast wired data transmission, with almost doubled data transfer speed achieved in combination with Imaging Edge software.

This camera has upgraded dust and moisture resistance20 and comes with additional sealing provided at all body seams and battery compartment cover and media slots. The camera is built with an extremely lightweight and durable magnesium alloy, and has an upgraded six screw, extra-firm mount.

Following accessories has also been launched for this camera:

  • VG-C4EM Vertical Grip
  • ECM-B1M Shotgun Microphone
  • XLR-K3M XLR Adaptor Kit
  • SF-G series TOUGH SD Card

Pricing and Availabilty:

Model Best Buy Availability
Alpha 7R IV INR 299990 18th September 2019
VG-C4EM Vertical Grip INR 31,990 October 2019 onwards
ECM-B1M Shotgun Microphone INR 27,990 October 2019 onwards
XLR-K3M XLR Adaptor Kit INR 46,990 October 2019 onwards
SF-G series TOUGH INR 14,340 Already Available


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