That most of the mobile users are sending Smses via free WhatsApp service, can be established from the fact that this popular messaging service WhatsApp has announced that it recently reached 27 billion messages processed in a single 24 hour period. The company tweeted on its official Twitter account that it processed 10 billion inbound messages and 17 billion outbound messages. The difference in the figures is due to the inclusion of group messages, meaning one inbound message in a group chat could result in several outbound messages to the other participants.
The new benchmark is a huge increase (50 per cent) on the previous 18 billion record, which was set on New Year’s Eve 2012 — when there were seven billion inbound and 11 billion outbound messages.What is surprising is that just another ordinary day surpassed the record of New Year’s Eve.
Although WhatsApp has competing messaging services like WeChat, Hike, Viber and Nimbuzz etc., yet none of them is as popular as WhatsApp and cannot boast of big trafffic. Another reason of WhatsApp’s huge success is due to its availability on cross platform.The service supports iOS, Android, Windows Phone, BlackBerry, Asha and Symbian platforms. The company has signed up with several operators and recently joined hands with Nokia to offer the Asha 210 feature phone which includes a physical WhatsApp button.
WhatsApp CEO Jan Koum recently made a statement that the company has more than 200 million active monthly users, making it larger than Twitter.