Xiaomi of China has announced today a new “Mi Ecosystem” sub-brand for a range of products manufactured by Xiaomi’s partners for adhering to high quality set by Xiaomi to be aligned with Xiaomi’s brand.
Xiaomi has also announced that Mi Induction Heating Pressure Rice Cooker is their first product under the new “Mi Ecosystem” sub-brand. Priced at RMB999, it is claimed to be less than 40% the price of comparable high-end Japanese induction heating pressure rice cookers, and will be available for sale on Mi.com in China during Mi Fan Festival on April 6.
According to Xiaomi, they have so far invested in 55 companies for Mi Ecosystem and these companies design and manufacture products beyond its three core product categories: smartphones, smart TVs and smart routers. Among these, 29 companies including Zhimi (which makes the Mi Air Purifier) and Viomi (which makes the Mi Water Purifier) have been incubated by Xiaomi from their founding. To date, over 20 Mi Ecosystem companies have launched products and won 28 international design awards in total.
Mi Induction Heating Pressure Rice Cooker
According to Xiaomi, high-end Japanese pressure rice cookers are widely recognised for using three core technologies: pressure control, heating method and the lining material. Pressure control has become synonymous with high-end Japanese rice cookers. Mi Induction Heating Pressure Rice Cooker employs a magnetic relief valve to precisely control the pressure inside the rice cooker to 1.2 times the atmospheric pressure, corresponding to an ideal boiling point of water at 105 degree Celsius, which results in more flavourful rice.
Mi Induction Heating Pressure Rice Cooker is a WiFi-enabled smart gadget that can be controlled via the Mi Home app. For example, users can scan their pack of rice to identify the type of rice, brand and origin, and based on that, the rice cooker can adjust its heating methodology to best suit the type of rice. It currently supports more than 200 brands of rice, and this will be expanded in the future. Users can also set their personal preferences within the app.
The app also comes with other recipes that can be used with Mi Induction Heating Pressure Rice Cooker, including brown rice, crispy rice and even cakes. Users do not have to figure out the methods for cooking these other items – instead they can just set it through the app, which currently supports 2450 heating methods, adds the statement of Xiaomi.