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You can Interact with Alexa in Hindi Also

Alexa in Hindi is now available for smartphone users in India. Now, you can interact with Alexa in Hindi on your Android or iOS smart phones using the Alexa app. Open the Alexa app, visit settings >> Alexa on this phone >> and select HINDI from available languages. Alexa in Hindi can be experienced on the entire Amazon Echo range of smart speakers, Alexa built-in devices by other brands. Just say “Alexa, Hindi mei baat karo” to get started.

Amazon Alexa is the brain that powers Amazon Echo devices. Amazon has added over 60 new features since launching Hindi support to Alexa in the past year. To commemorate this first anniversary of Hindi support on Alexa, customers in India can ask, “Alexa, hamari dosti par poem sunao”. Amazon has also added 6 new Alexa original songs and poems, along with 20 new stories in Hindi. For instance, say “Alexa, kuch gungunao”, “Alexa, cloud rap sunao”, “Alexa, cricket story sunao”, or “Alexa, dosti ki kahani sunao”.

In an effort to make Alexa in Hindi more useful for customers, Amazon has added over 60 new features in the past year. These include improvements such as asking Alexa to whisper, adjust how fast or slow she speaks, and new experiences such as asking Alexa for health-related information powered by myUpchar.com, mimic Bollywood dialogues by the name of actors/ actresses and so on.

Alexa can now understand 50 different ways to play a particular song in Hindi. The Alexa Speech Science team has used the latest advances in deep neural networks, multi-dialect training, and semi-supervised learning to reduce Automatic Speech Recognition (ASR) errors by more than 40% since launch of Hindi last year. Ex. Alexa is much better at recognising words like ‘dhai’ & ’tham jaa’ in requests such as “Alexa, dhai baje ka alarm set karo” or “Alexa, tham jaa”.

The Alexa Natural Language Understanding (NLU) team has driven numerous initiatives towards algorithmic improvement of Alexa’s understanding of Hindi. A large part of the capability is driven through machine learning and artificial intelligence techniques. Alexa is now equipped with hundreds of new words from the Hindi vocabulary, and is also able to understand different ways in which customers can ask for the same information. Such initiatives led to a 30% improvement in NLU accuracy. E.x. Alexa can support a wide range of requests such as “Alexa, mere orders dikhao”, “Alexa, mera samaan ka update kya hai?”, “Alexa, meri samagri kitni door hai?“ and “Alexa, mera package kab milega?”.

In the last 12 months, hundreds of Indian brands and developers made Alexa skills with a Hindi flavour. At launch last year, Amazon had over 500 Hindi skills which included GaneshaSpeaks, All India Radio, RedFM, Sanjeev Kapoor Recipes, Art of Living, Sadhguru, and Amar Chitra Katha. Today, there are over 1000 Hindi Skills. These include Audible Suno, Ramayan Katha, Devotional Stories by Hungama, Shilpa Shetty Yoga, Jungle Safari, Kabir’s Dohe, Rekhta, Hindi Jokes and so on.


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